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Showcase 1

Designing the End-to-End Monetization Strategy

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Leading the design of the entire monetization model for Brainly, the ed-tech leader
Facilitating cooperation between multiple teams and stakeholders
Product strategy for continuous growth, routine testing to validate business concepts
Interactions driven by user research and data analytics

Showcase 2

EY’s Internal Compliance Management Tool

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Designing a specific tool to improve work efficiency of Compliance Officers at EY, the world-class accounting firm.
Creating advanced prototypes to effectively communicate complex technical concepts
Designing for multi-language localization

Showcase 3

Redefining Brainly's Value Proposition

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Creating an engaging onboarding experience with animation
Expanding the design system with simple pictograms to visually communicate concepts
Home Page that makes hard-to-grasp product benefits tangible through interactive visual components

Showcase 4

Creating a Startup's MVP from Scratch

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Designing a cost-effective scope
Simple interaction details elevate the experience of browsing enterprise video updates
Designing a cost-effective scope
Translating the complexity of video editing into simplicity of using apps

Showcase 5

Creating Education-Focused AI Features

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Seamlessly introducing AI features into preexisting flows
Compressing the AI-chatting experience in a single embeddable widget

I’m a Lead Product Designer with over 6 years of richly packed experience in multiple design disciplines. I specialize in leading design teams and processes to deliver outstanding digital products. Driven by learning. And coffee.

Product Strategy
I always address UX problems within the context of a broader strategic vision, mapping out incremental enhancements that gradually answer key business questions.
Design Leadership
I've led many design processes across projects and products – from being the lone end-to-end design expert to managing and supporting other designers from sidelines.
Quantitative Data Analytics Research
I prioritize data analytics in my creative process and consider them pivotal in estimating strategically important UX needs. I promote their importance and help out with adoption in design teams.
Process Ownership and Management
I promote a collaborative approach to product design management; I want all voices heard and reflected within the design process, balancing teams' and stakeholders' insights with my expertise.
Qualitative User Research
I regularly engage in user interviews, testing sessions, or surveys – I aim to refine and align my product solutions with genuine user feedback.
Storytelling and Communication
Compellingly "selling" ideas is as crucial as the ideas themselves. I use effective presentation techniques to convey concepts in a clear and captivating manner.
Design Systems
I put great care into devising, documenting, and maintaining design systems and style guides to ensure product consistency in collaborative environments – from small icons to novel, wide-reaching guidelines.
Mentoring Teams
I frequently help other designers with their professional development. I lead by example, readily answer problems, share personal experiences, and provide constructive feedback.

Thousands of slides, hundreds of rehearsals, dozens of presentations. I aim to promote best design practices and inspire others by sharing my experiences – from live presentations to panel discussions to articles.

As usual, there is still so much more to cover but only so little time. Feel free to check out my social media links or drop me a message to learn more about my work, skills or availability.

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