Showcase 1

Leading the design of the entire monetization model for Brainly, the ed-tech leader

Facilitating cooperation between multiple teams and stakeholders
Product strategy for continuous growth, routine testing to validate business concepts


Interactions driven by user research and data analytics


Showcase 2

Designing a specific tool to improve work efficiency of Compliance Officers at EY, the world-class accounting firm.
Creating advanced prototypes to effectively communicate complex technical concepts

Designing for multi-language localization


Showcase 3
Creating an engaging onboarding experience with animation


Expanding the design system with simple pictograms to visually communicate concepts
Home Page that makes hard-to-grasp product benefits tangible through interactive visual components

Showcase 4

Simple interaction details elevate the experience of browsing enterprise video updates

Designing a cost-effective scope
Translating the complexity of video editing into simplicity of using apps


Showcase 5

Seamlessly introducing AI features into preexisting flows


Compressing the AI-chatting experience in a single embeddable widget

I’m a Lead Product Designer with over 6 years of richly packed experience in multiple design disciplines. I specialize in leading design teams and processes to deliver outstanding digital products. Driven by learning. And coffee.
Product Strategy
I always address UX problems within the context of a broader strategic vision, mapping out incremental enhancements that gradually answer key business questions.
Design Leadership
I've led many design processes across projects and products – from being the lone end-to-end design expert to managing and supporting other designers from sidelines.
Quantitative Data Analytics Research
I prioritize data analytics in my creative process and consider them pivotal in estimating strategically important UX needs. I promote their importance and help out with adoption in design teams.
Process Ownership and Management
I promote a collaborative approach to product design management; I want all voices heard and reflected within the design process, balancing teams' and stakeholders' insights with my expertise.
Qualitative User Research
I regularly engage in user interviews, testing sessions, or surveys – I aim to refine and align my product solutions with genuine user feedback.
Storytelling and Communication
Compellingly "selling" ideas is as crucial as the ideas themselves. I use effective presentation techniques to convey concepts in a clear and captivating manner.
Design Systems
I put great care into devising, documenting, and maintaining design systems and style guides to ensure product consistency in collaborative environments – from small icons to novel, wide-reaching guidelines.
Mentoring Teams
I frequently help other designers with their professional development. I lead by example, readily answer problems, share personal experiences, and provide constructive feedback.
Thousands of slides, hundreds of rehearsals, dozens of presentations. I aim to promote best design practices and inspire others by sharing my experiences – from live presentations to panel discussions to articles.
Designing Moments: How to Craft a Memorable UX
A deck presentation briefly going through some ways users evaluate entire products based on a few key moments of experience. Ways Conf ‘23.